Search Engine Optimization (SEO) Specialist

Astronacci International

Deskripsi Pekerjaan

1. Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

2. Track, report, and analyze website analytics and PPC initiatives and campaigns

3. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

4. Optimize copy and landing pages for search engine marketing

5. Perform ongoing keyword discovery, expansion and optimization

6. Research and implement search engine optimization recommendations

7. Research and analyze competitor advertising links

8. Develop and implement link building strategy

9. Work with the development team to ensure SEO best practices are properly implemented on newly developed code

10. Work with editorial and marketing teams to drive SEO in content creation and content programming

11. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.


Persyaratan

Keahlian dan keterampilan yang dibutuhkan

1. Proven SEO experience

2. Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

3. Solid understanding of performance marketing, conversion, and online customer acquisition

4. In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

5. Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

6. Experience with A/B and multivariate experiments

7. Working knowledge of HTML, CSS, and JavaScript development and constraints

8. Up-to-date with the latest trends and best practices in SEO and SEM

9. BS/MS degree in a quantitative, test-driven field


Informasi Pekerjaan

Industri
Riset Pasar
Fungsi Pekerjaan
Pemasaran & Periklanan - 2 tahun
Jumlah Lowongan
1
Jam Kerja
08:00 am - 05:00 pm
Gaji yang di tawarkan
Bisa negosiasi
Lokasi Pekerjaan
Jakarta, Jakarta Utara
Perlu Berpergian
Tidak
Jumlah Karyawan
1 - 50